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Viral Video Marketing is a Phenomenal Social Media Marketing Technique Viral Video Marketing is a new social media marketing technique capable of driving hordes of targeted visitors to your website. Here's how that can happen. Why Is Viral Marketing So Effective? Viral marketing is an amazing method of generating traffic and leads but also creates a great demand for a yet to be released product. Viral marketing is a difficult term to define, as it is used in many different contexts to describe different ideas. Viral marketing is just another marketing tactic but why is it so effective?