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Search Marketing Conversion, Recession And Return On Investment With recession and (ROI) return on investment looking each other face to face, being completely honest about the profit and return on your search engine optimization campaign has never been more necessary. Lead generation and sales conversion are all about performance, anything less is obsolete. Is Search Engine Optimization Optimizing Itself? Before intuitive search engine spiders employed filters with AI(artificial intelligence like prowess), the semantic web and phrase based information retrieval were only concepts in the minds of fledgling engineers. Now, the reality is, SEO (an acronym for search engine optimization) is the culmination of testing, analysis and conclusion through heuristic trial and error. Diversify Your Search Engine Optimization Strategies Diversity is important for reaching a broad cross-segment of multiple markets. Just as people are multi-faceted, it stands to reason that through context a person who likes reggae music, is also someone partial to tropical islands, would be more susceptible to an offer to travel to an island getaway.