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The Basics of Web Conversions Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. How To Increase Your Revenues More Effectively We have seen that you can increase your revenue by increasing your traffic, merchandising and improving your C.R (Conversion Rate). How To Increase Web Revenues Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer. Creating Effective Headlines You have less than five seconds to capture the interest of your visitor. Unlike face to face sales where a prospect will stand poor salesmanship for etiquette sake, online the back button beckons.