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Analysis of Middle East Toys Market in 2006 According to Stat., it has a sales amount of US$1,200,000,000 in Middle East toys market in 2006, and its market rises by 11.5% this year. In the area of Middle East, expenditure in toys and games is US$316 per child each year, which is twice more than expenditure of children in Europe, and is the second, listing behind North America. It is revealed by other data that people under 20 years are more than a half of the whole population in Middle East area.